The season of the great boat shows of the Mediterranean is just kicking off in Cannes, with Genoa, scheduled from 22 to 27 September right after, to conclude at the end of the month with the Monaco Yacht Show. Different targets – Genoa more generalist with a larger number of boats on display while the French Riviera is more limited in numbers and space but more oriented toward superyachts and megayachts.
From the French Riviera to Genoa and back. The season of the great boat shows of the Mediterranean is starting and expectations and hype are high.
But be careful to read the nautical industry numbers only from the point of view of glamour, with shipyards ready to challenge each other on increasingly hi-tech and luxurious boats.
The real challenge of the industry is played in the ability to create environment-friendly boats, with hybrid engines and ecological fuels and even more so to create new job opportunities. Confirmation will come from the upcoming fairs. The first, as we said at the beginning, is starting this week in Cannes, forty-fourth edition of a show that is divided between Porto Cento and Porto Vecchio, and which will continue until Sunday 11. A ten-day break and then the yacht show of Genoa, fully recovered after difficult years and now back to pre-crisis performances.
The confirmation comes from the number of brands present and from the boats, over a thousand most of which “on water”. There will not be a single defection among the big brands, confirming the centrality of Genoa.
September will end in the glamorous Montecarlo, at the Monaco Yacht Show (28 September, 1 October), with more than one hundred megayachts on display and about forty new ones already announced.